How to Create Direct Variation Link From WooCommerce Swatches

We observed a large number of Google searches on direct variation links for  WooCommerce products. Thus, we have decided to write on this in more detail.

This is useful if you want to send any specific direct product link to your customers. You may want to send them directly to a specific variation link without having to enter it in themselves.

We are setting up a scenario for your better understanding. 

You sell headphones with multiple variations in different colors, such as red, green, and black.

You want to send your customers directly to a specific variation link of the product.

no variation link

But why would you want to do this?

Well, imagine your customers asking for specific products, or you want to advertise a specific variation of the product on social media.

It’s good practice to link directly to the black headphone rather than sending generic headphones to the page. When you link to the generic page, it will create an unnecessary extra step for your customers, leading to them abandoning the purchase.

Now the question arises, how to link directly to a specific WooCommerce product variation.

Default WooCommerce doesn’t come with this feature. We brought this feature for the first time in WooCommerce from this popular WooCommerce Variation Swatches and plugin.

Take straight to a specific variation:

It’s a pro feature of the WooCommerce Variation Swatches plugin. To enable it, head to the Advanced tab from the Swatches menu. After that, enable the Generate variation link option and save your settings.

generate variation link

After that, visit your product page and click on your desired variation. You’ll notice that the URL link will be changed upon selecting different variations.

For demonstration purpose, we have selected black headphone from the variations, and the URL is created for that specific product –

variation link

That’s it!  Now you can forward your specific attribute link to your customer for a quick purchase, share it on social media, and for any marketing campaigns.

We have listed some of the best WooCommerce plugins to improve your WooCommerce product variation functionality.

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