StorePress

The default feature of WooCommerce shows product variations as a drop-down list. It’s simple, but your customers won’t have a good overview of the products that they desire to buy.

This is how a product drop-down option appears on the default WooCommerce store –

However, once attribute types for product attributes are selected using the Variation Swatches plugin, the front end of the product page will look like the following screenshot –

Now, let’s get into enabling swatches for WooCommerce Variable Product Variations. It’s straightforward to configure. Three are two ways to install this plugin. We are going to describe both ways in this tutorial.

1. Enable Variation Swatches on Existing Variable Products.
2. Setup Variation Swatches for New Variable Products.

Suppose you don’t have any variable product created on your site. In that case, you can start from here –

❖     Enable Variation Swatches on Existing Variable Products

The great thing about the WooCommerce variable product is that it is as easy as it sounds. This setup process includes creating variable products and variation swatches simultaneously.

Setup Swatches Plugin:

It requires a simple WooCommerce plugin to enable color, label, image, and radio swatches. You can download the Variation Swatches plugin and upload or directly install it from your dashboard.

To install directly, follow the below steps:

• Head to WordPress Dashboard and navigate to
• After that, click the Add New
• and search for Variation Swatches for WooCommerce.
• Now install and activate the plugin.

Once you successfully install and activate the plugin, you need to create global attributes. Before that, set up attributes before creating the variations for products.

Your products will be visible immediately. You can notice all your variable products, which have variations, are now turned into buttons. That’s because of installing the WooCommerce Variation Swatches plugin.

This will be the look of your product page once the swatches plugin is installed – 

You can change the product variation selection drop-down into color, button, image, and radio swatches. The Swatches technology turns product attribute select drop-down into beautiful swatches, as you have seen screenshot above.

Follow the below steps:

Please note that the WooCommerce Variation Swatches plugin comes with four attribute types: Color, Image, Button, and Radio.

We have created Color, Size, and Style attributes for demonstration purposes.

Now it’s time to edit the Color attribute type for the Color, Image for the Style look, and Button attribute type for the Size attribute.

Click on Edit to set the color attribute type to Color attribute.

From the Type drop-down, select Color type, and press Update.

• Get back to Attribute from the Products menu.
• Edit Style attribute as like Color attribute.

Repeat the same steps for the Size attribute like Color and Image attributes.

After completing the attribute type selection, return to the attribute list page. You’ll notice that the attribute list looks like the following screenshot. 

Variations for the Size attribute now look fine, but variations for a Color attribute need to be defined colors, and variations for the Style attribute need to add images.

Continue to the next steps-

Editing Variations:

To define colors as variations inside the Color attribute –

• Head over to Attributes under the Products section.
• Select Configure terms from the Color attribute.

From the color-picker, you can add your desired color. An alternate way is to type the HEX value for the color.

• For Pattern, three variations are listed here: Blue, Green, and Red.
• Edit each variation one by one to add variation color.
• For demonstration purposes, we are editing the blue color variation here.
• Edit link for Blue variation.

• Select desired color from Color-Picker from the variation edit panel.
• After that, update the changes by clicking on the Update button.

When all color variations are updated successfully, the front end will look like the following.

• After updating Color attribute variations, now edit the Style attribute by selecting Configure terms like pattern attribute,
• Again press the Configure terms for style, and a list of Style terms comes up, like Color.

Edit each variation to insert image variation. For demonstration purposes, we are showing an Edit link for the Basic Half Sleeve attribute.

• Upload your desired variation image from Upload / Add Image from the variation edit panel.
• After that, save the changes by pressing the Update button.

Now check the view of your product front-end. After updating images for all variations, the front-end would like the following screenshot.

There are options for styling swatches such as rounded or squared attribute variation swatches shape style as well.

❖     Set up Variation Swatches for new variable products

Step 01: Create Global Attributes and Variations:

Once you successfully install and activate the plugin, you need to create global attributes. But, the first setup attributes before creating the variations for products.

Follow the below steps:

• Choose ‘Attributes’ in the left menu bar under the ‘Products’ section.
• Add the title of the attribute in the ‘Name’ field.
• The slug field is optional.
• Enter the corresponding attribute type from the Type drop-down.
• Click on the ‘Add attribute’ button to finalize the changes.

Once color, image, and button attributes are created successfully, you can see new attributes are now listed in the table to the right.

Step 2: Add specific values of an attribute:

To create variations for each attribute, select Configure terms links for attribute types.

Steps to create variations for Color attributes

• Select Configure terms links for Color type to create variations for Color attributes.

• There will be a ‘Add new Color’ form.
• Add each color you sell clothing in (such as red, blue, or green)
• Keep adding new colors for each term by clicking the ‘Add new Color’ button.
• Add your desired color from the color picker. 
• An alternate way is to type the HEX value for the color.

You can add as many colors as you need. We have created blue, green, and red color variations for demonstration purposes for color attributes.

Steps to create variations for Image attributes

• Select Configure terms links for Image type to create variations for Image attributes.
• Click on the Upload / Add image button to add images. Add each image you sell clothing in.
• There is an option to upload the desired variation image, image size, tooltip option, etc.
• Click the ‘Add new Style button once done.

Here, we have added three different image variations (Half Sleeve, Full Sleeve, and Polo Collar) to show you an example. 

Repeat the same steps for the Size attribute like Color and Image attributes.

Step 04: Display Swatches on Variable Product Page

• Now, you have to enable swatches on the variable product page.
• Go to ‘Products’ from the left menu bar. 
• Scroll down to the ‘Product data’ section.
• Select ‘Variable product’ from the ‘Product data’ drop-down section.

• Head to the ‘Attribute’ tab.
• A list of attributes you have created for your products will be visible here.
• add custom product attribute from the list.
• All globally created attributes will appear here.

We are going to add all attributes one by one. 

Add Color, Image, and Label attributes by clicking the Add button.

• Click on the Select All button from each attribute setting to add all its available variations. 
• Don’t forget to check both ‘Visible on the product page’ and ‘Used for variations.’
• Then press Save attributes.

Step 5: Add variations to your product

• Right below the Attributes, head to the ‘Variations’ section 
• Select your desired option from the drop-down list.
• Press the Go button.

Here, it’ll add all available variations combinations for created attributes.

Step 6: Customize the rest of the settings. 

• Expand the variations tab.
• This allows you to add different information for each variation.
• There are options to upload an image, add the price, stock status, and more.
• But it’s mandatory to set a price for variation.
• Add price and variation image for individual variation.
• To finalize the changes, click on the Save changes button. 

Once you have completed all the required steps, check the view of your product page.

See how it turns the product attribute select drop-down looks by adding a label, image, and color swatches.

Rather than a generic drop-down, let your customers click on the visual representation for each product variation.

➔     Enable Radio Variation Swatches

A radio button is a quicker way for the user to scan all the options and choose one. This feature helps you to have a better UX in your WooCommerce site.

The option for radio buttons now comes with the free version of WooCommerce Variation Swatches.

The radio swatches feature was a premium version of the WooCommerce Variation Swatches plugin before.

Now, let’s start with how you can enable radio variation swatches.

You can create attribute variations for your WooCommerce products. There is an option to edit existing variations as well.

• Head to ‘Attributes’ under the ‘Products’ section.
• Fill in the ‘Name’ field, and the slug is optional. (For demonstration purposes, we have termed the attribute name as Brand).
• Select your attribute type as ‘Radio‘ from the ‘Type‘ drop-down menu.
• After that, click on the Add attribute button.

Once you have added attributes for Radio, click on the ‘Configure terms’ from the attribute list to create product variations.     

Keep adding new attributes to each term by clicking the Add new button.

For demonstration purposes, we have added three brand names; Nautica, Supreme, and Hilfiger.

You need to complete the rest of the settings at this stage, as shown above.

Once all the required steps are completed, check your product front-end’s view.

That’s how your customers can view all the possibilities without having to scroll through a drop-down list.

➔     Wait! Still more to come

A pro version of the WooCommerce Variation Swatches plugin is available, with many more effective features.

The premium version of this swatches plugin does a wonderful job. Let’s check out some of its amazing features.

As you have already installed the free version of the WooCommerce Variation Swatches plugin, now it’s time to install the pro version. 

Note: the premium version of this plugin is the extension of WooCommerce Variation Swatches. 

Once the pro plugin is installed and activated, you have to follow the below steps:

➔     Enable Swatches on Shop/Archive Page With Add To Cart Button

You can show entire attributes on the single product page or all selected attributes on the shop page. It’s a premium feature of the WooCommerce Variation Swatch plugin.  

Steps to enable image, color, label, and radio swatches on the store page:

• Navigate to Swatches 
• Click on the Archive/ Shop tab.
• You’ll get Show swatches on the archive/shop page option.
• Enable and save your settings.

You can enable Swatches before and after the add to cart button and set Swatches to align from the same page.

It’s time to check the outcome on your shop page. When desired options from the available product are selected, it’ll appear like the following screenshot on the shop page.

➔    Blur/ Cross Sign/ Hide of Stock Product Variation Swatches

You need to avoid user frustration by never letting them pick a product they can’t purchase. By default, WooCommerce doesn’t blur or cross any out-of-stock variations. It’s a premium version of this WooCommerce Variation Swatch plugin. 

• Navigate to Swatches.
• Click on the Advanced tab.
• Select your desired option from Attribute behavior.
• Click on the Save Changes button. 

Now you can check your product. It’ll show as out of stock on the shop page as well as the product page. 

Final Words

There is no doubt that select drop-downs for variable products are no longer preferred. Variation swatch features will bring a real-time shopping experience. 

Adding the variation swatches features to your WooCommerce site will attract more customers and increase your revenue. Many other sales-boosting features come with this plugin, which is very straightforward.

Are you trying to find an excellent way to improve customers’ shopping experience in your WooCommerce store?

When you are running an online store, it’s obvious you want to provide the best experience to your website users. To increase user experience, one of the best methods you can apply is using variation swatches.

On the other hand, viewing multiple variations of a product is very important while browsing for products.

The good thing is, product variables are available in WooCommerce. But, you need to install WooCommerce Variation Swatches if you want to expand with other attributes.

In this article, we will discuss some top and best Variation Swatches plugin for WooCommerce.

Let’s get started.

Best WooCommerce Variation Swatches plugin

There are so many WooCommerce Variation Swatches plugin you will find on the WordPress repository. Each plugin mentioned in this article is popular among WooCommerce users.

1. WooCommerce Variation Swatches (GetWooPlugins)

The best plugin we have on our list is WooCommerce Variation Swatches by GetWooPlugins. This swatch plugin lets you display multiple variations of your products in your online store.

It is considered one of the most functional plugins allowing store owners to display products with multiple options. Such as colors, labels and radio buttons, and image swatches.

The plugin can remove unnecessary clicks from the user’s end by displaying swatches in images. You can show the variation swatches in your store’s product catalog and archive pages.

Additionally, it supports the quick view features by allowing customers to have a quick view of your product without going to the product page.

If you are using WooCommerce themes that offer a quick view option, you don’t need to hassle with loading color and image swatches for variable product attribute in a quick view separately.

This Variation Swatches plugin is compatible with major themes in the market, including OceanWP, Flatsome, Divi, and 100k more themes.

Moreover, you can change the shape style to Rounded or Squared. It allows you to write your CSS to maximize and personalize your variations based on your requirement.

The plugin comes with both free and paid versions.

It is another best WooCommerce plugin for showing variable product attributes. You can choose between color and image swatches for your product variations.

The plugin’s premium version offers lots of features to your online store. It lets you choose between show tooltips, the swatch type, customizing the stylish, and a lot more.

You can also get the option to change the swatch shape style between a circle and a circle. It allows you to create unlimited color and image swatches.

3. Variation Swatches for WooCommerce (ThemeHigh)

Standing in the fourth position is the Variation Swatches plugin built by ThemeHigh. It lets you add swatches for variable product attributes in your WooCommerce store.

This plugin comes with different styling options like color, label, and text. You can add swatches for locally and globally added terms.  Also, it allows you to give more control over how your variation swatches look.

Moreover, it lets you show the product attribute as radio buttons and provide individual settings to override the global swatches settings.

4. Smart Variation Swatches for WooCommerce (aThemeArt)

When you want to provide more options to your customers for displaying products with swatches, this plugin is handy.

It has some fantastic features in optimizing WooCommerce product variations. Moreover, it enables to show buttons, image, and color swatches on an attribute management page with a friendly environment.

More feature of this plugin includes catalog, assigning image across different products, disabling thumbnails, etc.

5. XT WooCommerce Variation Swatches (by XploadedTheme)

XT Woo Variation swatches is another swatch that transforms variation drop-down into beautiful image, label, and color swatches.

Image swatches will automatically be applied for variation color attributes that have an image. The plugin offers a professional and aesthetic experience to select attributes for variation products. The

XT WooCommerce Swatches plugin also enables color, image label swatches within the catalog page, and quick-view models.

6. WPC Variations Radio Buttons for WooCommerce (WPClever)

WPC Variations Radio Buttons for WooCommerce plugin replaces standard WooCommerce variable products template with radio buttons.

For choosing an option from variable products, customers don’t have to browse from the drop-down list or click on each option to attain product information.

All variations and all attributes will be shown on one screen by adding radio buttons. Hence, it will take much less effort for visitors to make decisions.  

7. C4D Woo Variation Images (by Coffee4Dev)

C4D WooCommerce Variation Images plugin is easy to use WooCommerce product variation plugin for images.

You can show product variation items in images, color, and label with the help of this plugin. Also, you can create a gallery for each attribute value. It will be easy for your customer to select the product. 

Moreover, you can select Nav thumbnail direction like horizontal or vertical. The thumbnail size and margin can also be changed.

8. GS Variation Swatches for WooCommerce (by GS Plugnis)

GS WooCommerce Variation Swatches plugin is a simple-to-use WooCommerce product variation swatches plugin.

The plugin offers color, image, and label attributes in a single WooCommerce product. Besides, it allows you to enable them in product quick view.

Moreover, this plugin features a flexible tooltip insert and display settings. It allows you to have rich tooltips on variation swatch hover.

9. Premmerce Variation Swatches for WooCommerce (by Premmerce)

Premmerce Variation Swatches plugin extends standard features of the WooCommerce attributes and variations.

The plugin has the option to highlight the main attributes and display them on the product category page. There is an option to add a product variation to the shopping cart directly instead of going to the product page.

Additionally, the plugin has a unique feature that lets you add a description to the attribute.

10. WooCommerce Variation Swatches (PluginEver)

WooCommerce Variation Swatches will allow you to change the default dropdown fields for variable products offered by WooCommerce.

You can choose attributes like colors, images, buttons, and radio for variations of products. The features of this plugin will help customers observe and find products more efficiently.

Besides, the plugin makes your site becomes attractive. It is simple for your shoppers to select products.

Wrapping up

In this context, we have listed the top five WooCommerce Variation Swatches for WooCommerce based on the active installation, no. of downloads, features, ratings, etc.

In terms of features, the WooCommerce Variation Swatches plugin by GetWooPlugins comes with everything you would need to show variation swatches in your online store.

Besides, it has attractive customer feedback and world-class customer support.

However, you can settle for any of the best WooCommerce Variation Swatches plugins lined up on the list.

Are you looking for a tool to help your customers pay for your products quickly, as well as save your time when you receive it?

For any online shop, it is absolutely necessary to make the payments process easier for customers. But if your customers are from other countries, it could be much more difficult.

You need to get help from a tool to do this task. By using a 2Checkout plugin, you will be able to accept payments easily.

A 2Checkout plugin is a necessary tool for any online store, business site, or local shop. It allows you to accept payments from any buyers around the world at any time.

Customers can avoid low rates and hidden fees when they process credit card and PayPal payments using 2Checkout.  

Moreover, it has support for mixed checkout that allows subscriptions and products to be purchased in a single transaction.

If you prefer text over video, here is a step by step video tutorial to setup WooCommerce 2Checkout payment gateway –

Setup 2Checkout for WooCommerce

Navigate to Add New under Plugins on your WP admin dashboard.

You can follow this guide to get help on how to install a WordPress plugin.

Once you have installed and activated the 2Checkout plugins, you need to enable it from settings.

To enable 2 Checkout plugin, navigate to Payments from Settings under WooCommerce, and enable the button from the 2Checkout payment method.

Create a 2Checkout account

Creating a 2Checkout account is straightforward. Just head to the signup page from the given link.

Fill your name, email address, password, website, country, and click on the Get Started button.

After that, it will provide options where you need to select what type of products you want to sell with 2Checkout.

Select your purpose and click the Create Account button. For demonstration purposes, I have selected Retail / Physical products.

Your 2Checkout account has been created successfully. Now press Login To MY Account button to access your dashboard.

Enter the login credentials that you used for sign up 2Checkout account and a press Login button.

Then you will be redirected to your 2Checkout dashboard.

Link your Store details with 2Checkout

Make sure you have logged in to 2Checkout before connecting your store with 2 Checkout.

 Step 01: Head to the plugin settings page.

Navigate to Installed Plugins from Plugins option. Then click on Settings under 2Checkout for the WooCommerce plugin.

Step 02: Setting IPN URL

Copy the Webhook endpoint URL from the setting page.

Click on the 2 Checkout IPN Settings page from the given link. You will also find the setting from the Integrations option on the 2Checkout dashboard.

Click on the Add IPN URL button from IPN settings.

Paste the URL that you have copied and click on the Add IPN button.

Once you have successfully added, the link will be appearing in the URL list.

Step 03: Add Merchant Code

To add Merchant Code, head to the API Section from Webhooks & API under Integrations. Then copy the Merchant code from the indicated field.

Get back to the plugins settings page and paste the code that you have copied in the merchant code field.

Step 04: Add Secret Key

To add Secret Code, head to the API Section from Webhooks & API under Integrations. Then copy the Secret code from the indicated field.

Get back to the plugins settings page and paste the code in the secret code field that you have copied.

Step 05: Add Buy Link Secret Word

To add the Buy Link Secret Code, head to the API Section from Webhooks & API under Integrations. Then copy the Secret code from the indicated field.

Get back to the plugins settings page and paste the code in the buy add secret code field that you have copied.

Make sure you click on the Save changes button after filling out Merchant code, Secret key, and Secret word filed.

Required IPN Settings

General IPN Settings

Head to IPN settings from Webhooks & API from Integrations. Make sure you have selected the following settings.

Response Tag

On the same page, you will find Response tags options. Make sure all settings are selected in the Response tag settings.

You can click on the Select all button if settings are not selected. Press the Update button once done.

Troubleshoot

If you don’t find any required settings, you can contact 2Checkout support directly.

As mentioned above, 2Checkout has lots of benefits. It has become a vital and first choice for companies with only a few thousand dollars in monthly sales. Those want to get around some of the laws that the merchants might encounter in developing economies.

According to a report by eMarketer, global retail eCommerce sales were expected to reach more than $4 trillion by 2020.

The industry surged substantially greater as compared to the estimates projected in the post-Covid world.

Why should you care about these estimates? Because it will make complete sense to your decision to improve your online business. 

There are lots of options to choose from to operate your eCommerce business. We strongly recommended WooCommere for your online store.

Together with WordPress, WooCommerce puts a range of excellent tools at your fingerprints. It allows you to sell your products and services in a way that’s right for you.

Useful WooCommerce tips

This article will take you through a few tips that you can use to make shopping a pleasure for your customers. Also, it will help you to keep your site running smoothly and grow your sales.

Use well-optimized product images

Using great images of your products is an essential step towards getting your customers to browse through and eventually buy from your store. 

Moreover, product images need to be high quality and as small as possible to load quickly. A customer waiting a long time for a product image to load may get impatient and move on to the next store.

High-quality product images are a must for your store. But you also need to make sure you avoid slowing down your store’s load times with an optimized image. It is best to compress the images before you upload them to your WooCommerce store.

Optimizing your product images will give you an SEO boost and increase your organic traffic coming from Google Images. 

Create product videos

Product images are helpful, but videos are even better. Today, the internet is all about videos, and it’s the latest trend in the eCommerce industry.

The biggest drawback of purchasing an online product is the customers being unable to touch or feel it. However, you can accurately and comprehensively show the details of the product. It gives the shopper better clarity than the images.

Product videos help to build trust in your brand as a whole. It reflects the intentions of a seller. The best thing about product videos is that you can make a video once and then. Promote on several platforms.

Add multiple images per product variations

You might have already noticed that WooCommerce comes with a basic option to insert a single image per product variation. That means there are no options to add more than a single variation image.

By displaying additional images for product attribute variation, you are giving a boost to your WooCommerce store.  It helps customers to compare a particular product from multiple options. 

WooCommerce doesn’t allow you to add additional variation images for your variable products by default. However, you can do it with the Additional Variation Image Gallery for Plugin. The plugin allows you to include multiple variation images to your WooCommerce store. 

When you provide the option to choose from additional images, there are more chances to take extra advantages ahead of your competitors.

Optimize checkout page

The checkout page is the last thing shoppers see before making their purchases. It can make the difference between whether they end up abandoning or converting your product. 

It’s necessary for you to make sure that your WooCommerce checkout page is designed well and functions in a way that encourages conversions. 

Besides, secure checkout is also vital in delivering a great shopping experience. You want to be able to let your customers know that their billing and contact information is safe. 

We recommend using a plugin if you want a quick and simple way to customize the WooCommerce checkout fields. It’s a good practice to let users adjust the quantity and delete items from the checkout page.

Enable swatches instead of product drop-down 

Swatches give an alternate way to show the selection of choices for products with multiple variations. Customers can easily make their choice by clicking a swatch instead of choosing an option from a drop-down list. It’s visually appealing and improves user experience. 

When you want to present product variations, smartly showing swatches is one of the powerful options you can use. Your website visitors can quickly select their desired variation without pressing any extra click. It’s less hassle for them, and at the same time, it saves their valuable time.

We highly recommend you use this Variation Swatches for the WooCommerce plugin.  It has all the swatches features that you want for your WooCommerce shop. After using this plugin, you’ll understand how beneficial it can be for your online store. 

Clear product description

You need to write a product description that describes what you are selling and connects with your customers on an emotional level. 

The statistics show why a product description is so important – 

Your product descriptions should be practical and dynamic to engage customers. A great product description clearly states the benefits and value of the product. Moreover, it tells a story and presents the product as a solution. 

We don’t recommend you copy the product description from the manufacturer. If your competitors do this, you will face a duplicate content issue with your search engine rankings.

What makes a product description great will vary based on the type of product you are selling and the audience and industry. 

Focus on store SEO

There are many ways to drive more traffic to your WooCommerce store. But, Search Engine Optimization is one of the most effective ways to do it. SEO is one of the most effective practices for generating more traffic. 

Research from ‘Bright Edge’ shows that 53% of website traffic comes from organic search –

The best way to make sure you aren’t missing out on those potential visitors is through ongoing SEO efforts.

It doesn’t matter how attractive your WooCommerce store is or how much hard work you are putting into it unless your site ranks in search engines. That’s only possible when you receive good SEO guidance. 

WooCommerce SEO is a continuous process, and you need to focus on it to see your store’s growth in search engine traffic and sales. You can use SEO plugins to further improve your WooCommerce store. 

Return and Refund policy

This tip relates to all eCommerce stores in general, including WooCommerce stores. An exchange and refund policy is the first thing that most shoppers check before purchasing from an online store.

A well-written return policy means that customers at your shop can feel easy about their purchases. Additionally, it helps you build a strong customer relationship and improve the overall growth of your WooCommerce store.

Refund or return requests are sort of unavoidable in eCommerce. However, you can reduce the number of refunds and exchanges in your store. For that, you need to make a policy that is simple, convincing, and fair to the buyers.  

Offer deals and discounts

So, speaking about discounts and coupons in WooCommerce, they should be called ‘sales boosters’ already. It is probably the best solution every shopper seeks out when they want to increase sales volume.  

Discounts are great for getting both existing and new customers in the door and through the checkout page. Create discounts, offers, market them through newsletters and social media, and see how your sales go through the roof.

WooCommerce itself provides an option to create basic discounts. You can set the regular price and sale price of a product. The sale price shows up in the place of regular price where the latter is seen struck out.

Live chat support

Customers are the king, and customer support is the key to success for any online store. Live chat support serves multiple benefits on a WooCommerce store.

You can easily solve simple issues quickly in any scenario, your customers have to wait a specific time for your response through when having a live chat window. 

Many new store visitors would be happy to use the live chat option to understand more about your products. Moreover, many live chat extensions help you monitor user activity on your website. That will help you to design targeted marketing approaches for your store. 

Final words

Due to Covid, the next couple of months or even years will be pretty challenging for many businesses. More people will be shopping online.

If you implement the tips and tactics we have discussed above, you can make your WooCommerce store more effective. It will help you to attract more customers and increase your revenue.

Feel free to share your thoughts about what else could be done on a WooCommerce site. Also, share your own experience about implementing these mentioned tips.

Do you want your WooCommerce product page to grab more visitor’s attention and convert them into potential customers?

If yes, then check the best practices to customize your WooCommece product page design for your online store.

A product page is one of the most important pages in your eCommerce store. With the increase in the number of online buyers, most store owners have started to focus on producing product-specific product pages.

The best part is to create a product page that makes the buying process easier and quicker, which directly improves customer experience.

In this article, we will write on how you can customize WooCommerce product page design to attract more consumers.

We will also help you determine different features to add to make it more attractive and practical.

Customizing the WooCommerce product page

The default WooCommer product pages are functional and an excellent fit for many online stores. The product has a crucial role to play, as it’s one of the essential pages in the WooCommerce store.

Yet, the default page doesn’t deliver much. But, you may want something that reflects your products’ style and benefits.

The default WooCommerce product page is best for selling simple products. But that’s not ideal for selling products with a lot of variations.

There are tons of stores that sell products with multiple variations. Setting up your variations is straightforward. But, making those variations easy to demonstrate, browse, and purchase — that’s where you might need a helping hand.

That’s why we have linked the tutorial to help you create WooCommerce variable products.

Now, let’s get right into the steps to customize and optimize your WooCommere product page with the following plugins:

Add Swatches on the product page

No matter how exceptional your products are, they won’t sell your product pages poorly crafted.

WooCommerce allows you to create variations to a product such as an image, color, size, price, or any other specific feature your product might have.

If your product has color, size, or pattern variations, customers want to see them in action. The WooCommerce Variation Swatches plugin displays variations like size, color, styles, patterns, etc., with a button, image, color, or radio button swatches.

Enable color variation swatches:  When you are selling variable attribute products, adding color variations is one of the best ways to bring more life into it.

Check the tutorial to add color variations in WooCommerce products –

Add image variation swatches: Image variation swatches provide a pleasant way to display variations of a product.

Check this guide to add image variation swatches for product attributes –

Show radio button swatches: radio button swatches are customer-friendly and help you have a better UX in your WooCommerce shop.

Check the tutorial to show radio swatches on WooCommerce variations –

Single attribute variations on the shop page: This Swatches plugin is the first WooCommerce Variation Swatches to bring this exclusive option besides the general feature. It has the feature to show single WooCommerce product attribute variations swatches on the shop category page.

Follow this guide to show selected single WooCommerce product attribute swatches of the shop category page –

The plugin features will provide customers a better idea of precisely what they are buying. At the same time, it will improve the design of your WooCommerce store product pages.

Customize the product image gallery

WooCommerce product attribute variations help increase sales based on color, style, size, etc. But it has no option to add extra images or add video file format for variations.

The Additional Image Variation Gallery plugin has some incredible features, displaying unlimited variation images per product variation, display video, gallery image sorting option, etc.

Add multiple images per variation:  The plugin has an excellent option to add multiple images for each variation.  For each variation, it allows inserting any number of images to your product variations. The feature is effective for making variation image presentations awesome.

Product video for WooCommere: Videos are powerful ways to showcase your products in action. Adding a video to product variations is advantageous for getting more store sales and customer experience.

The plugin enables adding additional images per product variation for product gallery images. Besides, it allows inserting unlimited YouTube, Vimeo, and self-hosted videos to your variations product. 

Simple CSS changes

You can control the design of your website, from colors and fonts to button sizes and backgrounds, by applying CSS code. You don’t need any plugin for that; only some basic skills with CSS are enough for that.

Head to Appearance and click on Customize. Then navigate to Additional CSS from your dashboard. After that, make the following changes:

Change the font size of product titles

Use the code below to change the size of your product titles to 34px. You can replace the ‘’34’’ with your desired number you’d like:

_{.woocommerce div.product .product_title {}

_{font-size: 34px;}

_}

Change the color of product titles

A hex code is a six-digit code that represents a specific color online. You can replace the code below to change your product title color to your desired hex code. Use the HTML color picker to get the code for any color you would like.

_{.woocommerce div.product .product_title}

_{

_{color: #FF5733;}

_}

Make variation labels bold

You can use the code below to display your variation titles in bold text.

_{.woocommerce div.product form.cart .variations label {}

 _{font-weight: bold;}

_}

Italicize variation labels

You can use the code below to make your variation label in bold text.

_{.woocommerce div.product form.cart .variations label {}

_{font-style: italic;}

_}

Change the buy now button colors

To change the background color of your Buy Now button, use the code below.

Use the HTML color picker to get the hex code for your desired color.

_{.woocommerce div.product .button {}

_{background: #000000;}

_}

Start customizing your WooCommerce product page

The design of the WooCommerce product page and how you show your products can have a great impact on your conversion. So, start customizing it using the methods described in this guide.

Hopefully, it will make you stand out from the crowd. By using these methods, your shop page can be as unique as the products that the feature.

We observed a large number of Google searches on direct variation links for  WooCommerce products. Thus, we have decided to write on this in more detail.

This is useful if you want to send any specific direct product link to your customers. You may want to send them directly to a specific variation link without having to enter it in themselves.

We are setting up a scenario for your better understanding. 

You sell headphones with multiple variations in different colors, such as red, green, and black.

You want to send your customers directly to a specific variation link of the product.

But why would you want to do this?

Well, imagine your customers asking for specific products, or you want to advertise a specific variation of the product on social media.

It’s good practice to link directly to the black headphone rather than sending generic headphones to the page. When you link to the generic page, it will create an unnecessary extra step for your customers, leading to them abandoning the purchase.

Now the question arises, how to link directly to a specific WooCommerce product variation.

Default WooCommerce doesn’t come with this feature. We brought this feature for the first time in WooCommerce from this popular WooCommerce Variation Swatches and plugin.

We have created a video tutorial on the same topic.

Take straight to a specific variation:

It’s a pro feature of the WooCommerce Variation Swatches plugin. To enable it, head to the Advanced tab from the Swatches menu. After that, enable the Generate variation link option and save your settings.

After that, visit your product page and click on your desired variation. You’ll notice that the URL link will be changed upon selecting different variations.

For demonstration purpose, we have selected black headphone from the variations, and the URL is created for that specific product –

That’s it!  Now you can forward your specific attribute link to your customer for a quick purchase, share it on social media, and for any marketing campaigns.

We have listed some of the best WooCommerce plugins to improve your WooCommerce product variation functionality.

The default WooCommerce product page is best for selling simple products. However, that’s not ideal for selling products with a lot of variations.

There are tons of stores that sell products with multiple variations. 

Whether these choices are simple to size selections or multiple color options depending on what you sell, the thing that won’t change is using variation products to view and select the right options with a few simple steps. 

Setting up your variations is straightforward. However, making those variations easy to demonstrate, browse, and purchase — that’s where you might need a helping hand.

In this tutorial, we will explain how you can display WooCommerce product variations easily. Also, we will show you the use of a plugin to create a new experience for your WooCommerce variations product.

Display product variations in WooCommerce

The basic concept of the WooCommerce variable product as outlined above. It’s time to put the knowledge into action. 

Note: We assume you have your WooCommerce store up and running, and you have created a simple product for your online store.  

Step 01: Create a variable product: 

You need to follow the given steps to setup variable products for your store – 

• Head to your WordPress admin dashboard.
• Select Products, and Add new to get started.
• Enter product details and scroll down to the Product data section.
• Select the Variable product from the drop-down menu at the top.

Step 02: Add product attributes:

Then click on the Attributes tab.

From the dropdown menu, select the type of WooCommerce product variation you want to add. 

The default options are color, size, and variety (I have created for demonstration purposes).

• Click on the Add button to apply your chosen attribute. 
• Select one of the attributes from the list.
• Then list your attribute values.
• Check both Visible on the product page and Used for variations.
• If your product has multiple variable attributes, you can also repeat this process.

Step 03: Generate your variations

• Now head to the Variations tab.
• There you’ll see a drop-down menu with two options –Add variation and Create variations from all attributes.

The second option will automatically generate WooCommerce product variations for every possible combination of attributes that you’ve specified.

If you would add the options manually, select Add variation and use the available menus to build each one.

Now you can fill out the product information for each variation. There are options to upload an image, add the price, stock status, dimensions, and more. But it’s mandatory to set a price for variation.

Once you’ve done this for each of your WooCommerce product variations, click on Save changes.

Step 04: Preview and publish your variable product

Once you’re done entering all the relevant information, you can save all your changes and preview the item. You can make the product live by clicking on the Publish button in the editor.

After that, you can see the live results. This is how your variable product options should appear.

Extend with powerful tools

WooCommerce includes everything you need to set up product variations. However, there are some extensions and plugins you may want to use to enhance the functionality of your product variations.

1. WooCommerce Variation Swatches

This WooCommerce swatches plugin turns product attribute select dropdown into beautiful swatches like color, button, radio, and image swatches. 

Your website visitors can quickly select their desired variation without pressing any extra click. It’s not only less hassle for them, but at the same time, it saves their valuable time.

2. Additional Variation Image Gallery

Additional Variation Images Gallery plugin is helpful when it comes to displaying multiple images for WooCommerce product attribute variation.

Your customers might want to have a look at the available options. The plugin helps customers to compare a particular product from multiple variations.

3. Duplicate Variations for WooCommerce

Duplicate Variations for WooCommerce Plugin comes with an option to duplicate variable product variations in a single click.

This is useful if you create a new WooCommerce store and your variable products contain similar attributes or variations.

Final Words

Variable products makes your store much easier to navigate for the end-users, and you have less information to manage. WooCommerce already gives you the ability to display product variations. 

We hope the tutorial helped you display WooCommerce product variations easily.

If you have any questions on creating product variations in WooCommerce, ask in the comments section below.